Privacy Policy | DTF Wholesale

VHQ Texas LLC ("VHQ," "we," "us," or "our") operates the DTF Wholesale website and portal and prints and ships DTF transfers wholesale to businesses. This Privacy Policy explains how we collect, use, share, and keep personal information through dtfwholesale.com, our wholesale request and scheduling pages, the customer portal at portal.dtfwholesale.com (the "Portal"), our emails, calls, and text messages, and our advertising (together, the "Services").

This Policy does not cover the separate DTFSheet.com online store, which has its own privacy policy, or third-party sites and services that publish their own policies.

Notice at collection. The categories of information we collect, the purposes we use them for, who receives them, and how long we keep them are described in Sections 1 through 7. Your state privacy rights, and how to use them, are in Section 10.

1Personal Information We Collect

Information you give us. Depending on how you use the Services, we collect:

Contact data, such as your first and last name, business name, email address, phone number, and whether your business is in Texas.
Request and qualification data, such as your type of business, how you source DTF transfers today, estimated weekly volume, what matters to you in a supplier, and other answers on our request pages.
Scheduling data, such as the call time you pick, time zone, and booking, reschedule, cancellation, and no-show status.
Account data, such as login credentials (passwords are stored as hashes by our authentication provider), users you add to your account, account settings, and the version of our Terms you accepted and when.
Business and tax data, such as business type, website, tax ID if you give it, and resale or exemption certificates.
Order data, such as items, print sizes, quantities, prices, your account rate, order notes, need-by dates, order status, and order history.
Artwork and files, such as artwork, gang sheets, print files, saved designs, designer review notes, and the versions we prepare for printing. Artwork may include names, logos, or images of people.
Payment and balance data, such as payment status, amount, the last four digits and brand of your card, billing address, Stripe customer and payment identifiers, a card fingerprint from Stripe (used to spot duplicate accounts and referral abuse), cash balance deposits and refunds, chargeback status, and your account credit ledger.
Shipping data, such as shipping addresses, recipient names and phone numbers, carrier, tracking numbers, and delivery status.
Offer and referral data, such as your referral code, accounts you referred or that referred you, and the information we use to check offer and referral eligibility.
Communications data, such as emails, texts, and support messages, notes from calls, recordings and transcripts of calls with our team, photos you send of order issues, and your text-message consent and opt-out records.
Data about others. If you give us information about someone else, such as a shipping recipient, a user on your account, or a business you refer, only do so if you have their permission.

Information from other sources. We may combine the above with information we receive from:

advertising and social media platforms, when you interact with one of our ads;
Calendly, when you book, reschedule, cancel, or miss a call;
Stripe, ShipStation, and shipping carriers, about payments, disputes, and deliveries;
businesses that refer you to us;
public sources, such as business registries and websites, when we verify a business or prevent fraud; and
our service providers that help us run the Services.

Information collected automatically. We and our service providers automatically collect:

Device data, such as IP address, browser, operating system, device type, language, time zone, and general location derived from your IP address.
Online activity data, such as pages viewed, buttons selected, questions shown and answered, progress through our request pages, the page that sent you to us, landing page, time and date, and technical and performance events.
Advertising data, such as the campaign or ad that brought you to us, advertising cookies, and click identifiers.
Portal security data, such as sign-in sessions, activity logs, and acceptance records, used for security, fraud prevention, and troubleshooting.
Email delivery data, such as whether an email was delivered, and where our email provider supports it, whether it was opened.

What we do not ask for. Our request pages are not designed to collect payment card numbers, Social Security numbers, financial account credentials, precise geolocation, health information, or biometric data. Please do not send that information through our forms or ordinary messages. Card numbers go directly to Stripe (Section 5).

2Cookies, Pixels, and AI Tools

Public website. Unless your browser sends a Global Privacy Control signal (Section 8), dtfwholesale.com uses cookies, session storage, local storage, the Meta Pixel, and similar technology to:

keep your progress and booking state while you fill out a request, and prevent duplicate submissions;
measure page activity, progress through our request pages, bookings, and technical performance with our own first-party analytics; and
attribute visits, requests, and booked calls to our ads and measure ad performance.

Meta Pixel and Conversions API. For advertising measurement, we may send Meta page-view, lead, and scheduling events; event time, source page, and campaign attribution; a limited fit category derived from your answers (never your raw answers); advertising cookies and click identifiers; IP address, browser, and device information; and hashed versions of your name and email address for lead and scheduling events. Hashing does not make the information anonymous to Meta. We do not send Meta your phone number, text-message content, or messaging consent records for advertising. Meta handles what it receives under its own privacy policy, and you can manage your Meta ad preferences.

Portal. The Portal uses only the cookies it needs to run, such as sign-in session cookies and a referral cookie (dtf_ref) that remembers which referral code brought you. The Portal does not use advertising pixels or third-party analytics, and we do not send Portal order, artwork, payment, or account data to Meta or other advertising platforms.

AI and automation tools. We use automation and AI service providers to help prepare and check print files, organize and draft replies to support messages, and transcribe and summarize calls. Our team reviews customer-facing replies before they are sent. These providers process information on our behalf.

3How We Use Personal Information

To provide the Services, including to:

save and review your wholesale request, show relevant next steps, and schedule, hold, and follow up on calls;
create and manage your account and its users, and apply your pricing, cash balance, and account credit;
prepare, print, pack, and ship orders, including automated print preparation of your artwork;
process payments, deposits, refunds, and chargebacks, and handle sales tax and resale certificates;
send transactional emails about your account, orders, payments, balance, credits, and shipments;
call and text you as described in Section 8; and
provide support and handle quality claims.

To improve the Services, including to understand how visitors use our pages, where requests stall, and how to make ordering easier.

For marketing and advertising, including to tell you about our services and offers, run offer and referral programs, and measure and improve our ads as described in Section 2.

For compliance and protection, including to prevent, detect, and investigate fraud, duplicate accounts, offer and referral abuse, and security incidents; respond to infringement complaints and enforce our Artwork and Intellectual Property Policy; keep business, tax, and legal records; enforce our Terms; and comply with law and legal process.

To create de-identified data. We may create aggregated or de-identified data that no longer identifies you and use it for lawful business purposes, such as analyzing our business. We do not try to re-identify it.

We will ask for your consent before using personal information for a purpose that is materially different from those above when the law requires it.

4Automated Decisions

Our request pages use your answers, such as your location and weekly volume, to route your request and decide which next steps or scheduling options to show you. Account credit and referral rewards are granted, held, and reversed automatically under the rules on our Offers page, including automated checks for duplicate accounts and self-referrals. Our team can review any of these results, and makes the final decision on custom pricing, account approval, and contract terms. Email team@dtfwholesale.com if you want a person to review a result.

5Who Receives Personal Information

We share personal information only as needed for the purposes in Section 3, with:

Hosting, database, authentication, and file storage providers, such as Vercel, Supabase, and Google Cloud, which store and run the Services, your account data, and your artwork on our behalf.
Scheduling providers, such as Calendly, for availability, bookings, reminders, rescheduling, and cancellations.
Payment processors. Stripe processes card payments, deposits, refunds, and disputes. Card details go directly to Stripe, and we do not receive or store full card numbers or security codes. Stripe uses payment data under its own privacy policy.
Shipping providers, such as ShipStation and carriers like UPS, which receive recipient name, address, phone number, and package details to create labels and deliver orders.
Communications providers, such as our email providers and the phone and messaging services we use to call and text you, and the messaging apps we use to send order and lead alerts to our own team. They act only as communication tools for us.
Automation and AI service providers, as described in Section 2.
Advertising partners, limited to Meta and the information described in Section 2.
Production and design staff and contractors, who use artwork and order details to make your order.
Rights holders and their agents, when we forward a counter-notice you send, or as reasonably needed to respond to an infringement complaint under our Copyright and DMCA Policy.
Professional advisers, such as lawyers, accountants, auditors, and insurers.
Authorities and others, when required by law, legal process, or tax rules, or when needed to protect rights, safety, security, or property.
Business transferees, such as a buyer or successor, in an actual or proposed merger, acquisition, financing, reorganization, or sale of all or part of our business.
Anyone you direct us to share with.

Service providers acting for us may use personal information only to provide services to us, follow our instructions, protect the Services, or comply with law. None of them may use mobile information, SMS opt-in data, or text-messaging consent records for their own marketing.

7How Long We Keep Information

We keep personal information only as long as reasonably needed for the purposes in this Policy, including legal, tax, accounting, security, fraud prevention, and dispute needs. In deciding how long, we consider the amount, nature, and sensitivity of the information, the risk of harm from misuse, why we hold it, whether we can meet that purpose another way, and what the law requires. In general:

wholesale requests from people who do not become customers are kept while we may still be in touch about the request, and then deleted or de-identified;
website and request-page analytics are kept while useful for understanding and improving the Services;
information stored in your browser stays until it is sent, it expires, or you clear it;
order, payment, balance, credit, and tax records, including resale certificates, are kept for as long as tax, accounting, and other laws require;
artwork, saved designs, and print files are kept as described in Section 8 of our Artwork and Intellectual Property Policy, and you can ask us to delete artwork at any time, subject to records we must keep;
account information and acceptance records are kept while your account is open and afterward as long as needed for the records above, a legal claim, or fraud prevention;
call recordings and transcripts are kept as long as needed for quality and records; and
text-message opt-out records are kept as long as needed to honor your choice.

When we no longer need personal information, we delete it, de-identify it, or securely dispose of it, subject to backup cycles and legal holds.

8Your Choices

Account information. You can view and update most account information in the Portal.

Marketing email. Use the unsubscribe link in any marketing email, or contact us. You will still receive transactional and account messages.

Text messages. Text messages are optional. Reply STOP to any text to opt out, or HELP for help. Message frequency varies. Message and data rates may apply. After you reply STOP, we stop texting that number unless you opt in again. We keep a small suppression record so we can honor your choice, and we may still reach you by email or phone about a request, booking, or order you started.

Calls. If you give us your phone number with a request, a booking, or your account, our team may call you about it. Calls may be recorded or transcribed for quality and records. Email team@dtfwholesale.com if you do not want to be called.

Cookies. You can block or delete cookies and site storage in your browser settings. Blocking them may affect your progress through our request pages or booking. You can also use industry tools such as the Digital Advertising Alliance opt-out tool. These tools may not apply to information we already hold.

Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, our website does not load the Meta Pixel and does not send Meta Conversions API events for that browser, and we treat the signal as a request to opt out of targeted advertising and the sale or sharing of personal information for that browser. You can learn more at globalprivacycontrol.org.

Do Not Track. Our website does not respond to "Do Not Track" signals. You can opt out of targeted advertising with GPC or by email as described in Section 10.

Declining to provide information. We need some information to provide the Services. If you do not provide it, we may not be able to open an account, book a call, or fill an order.

9Security

We use administrative, technical, and physical safeguards designed to protect personal information, including encrypted transmission, access controls, limited staff access, and secure hosting and storage. Card data stays with Stripe. No system is completely secure, and we cannot guarantee security. If you think your account or information has been compromised, tell us right away at team@dtfwholesale.com.

10Your State Privacy Rights

Depending on where you live, and subject to legal exceptions, you may have the right to:

Know and access: confirm whether we process your personal information, learn the categories we collect, their sources, our purposes, and who receives them, and get a copy;
Correct inaccurate personal information;
Delete personal information;
Portability: get a portable copy of information you gave us;
Opt out of the sale or sharing of personal information, targeted advertising, and profiling that has legal or similarly significant effects;
Appeal our decision on your request; and
Equal treatment: exercise these rights without discrimination.

Some state laws, including the Texas Data Privacy and Security Act, do not apply to information about you acting in a business or employment role, and we must keep some records, such as order and tax records, even after a deletion request.

How to make a request. Email team@dtfwholesale.com with the subject Privacy Request and tell us which right you want to use. To opt out of targeted advertising, use the subject Targeted Advertising Opt Out, or turn on Global Privacy Control in your browser (Section 8). We verify requests by matching the information you give us with what we hold, such as by confirming your email address, phone number, or account. If we cannot verify a request, we may deny it as the law allows. An authorized agent may make a request for you if they show proof of their authority, and we may still confirm the request with you.

Response time. We respond within the time the law requires, generally 45 days, with an extension where the law allows.

Appeals. If we deny your request, you may appeal by emailing team@dtfwholesale.com with the subject Privacy Appeal and explaining why. We respond within the time the law requires. If a Texas appeal is denied, you may file a complaint with the Texas Attorney General.

Categories, sources, purposes, and recipients. During the past 12 months:

Identifiers (name, email, phone, address, IP address, account and payment identifiers, advertising cookie and click identifiers) came from you, your device, Calendly, Stripe, and ad platforms. We used them for every purpose in Section 3 and disclosed them to the service providers in Section 5. We shared online identifiers and hashed name and email with Meta for advertising.
Commercial information (orders, balance, credit, payment and shipping history) came from you, Stripe, and shipping providers. We used it to provide the Services, run offers, and keep records, and disclosed it to hosting, payment, shipping, and professional service providers.
Business and professional information (business name, type, volume, tax ID, resale certificates) came from you and public sources. We used it to review requests, provide the Services, and handle tax, and disclosed it to hosting and professional service providers.
Internet activity (pages, clicks, request-page progress) came from your device. We used it to run, improve, and secure the Services and to measure ads, and disclosed it to hosting providers and, for the public website only, Meta.
Audio and electronic information (call recordings, artwork, photos) came from you. We used it to provide the Services, support, and quality review, and disclosed it to hosting, production, and AI service providers.
Inferences (fit category, offer and referral eligibility) were derived from the above. We used them to route requests and run offers, and disclosed a limited fit category to Meta for ad measurement.
Sensitive personal information: we collect account login credentials only to secure your account, and we do not use sensitive personal information to infer characteristics about you.

California Shine the Light. We do not disclose personal information to third parties for their own direct marketing purposes.

Nevada. We do not sell covered information as defined by Nevada law. Nevada residents may still send an opt-out request to team@dtfwholesale.com.

11Children

The Services are for business representatives who are at least 18. They are not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has given us personal information, contact us and we will delete it as the law requires.

12United States Service

We are based in the United States and serve businesses in the United States. Your information may be processed and stored in the United States and in other countries where our service providers operate, which may have different privacy laws than where you live. The Services are not directed to people in the European Economic Area, the United Kingdom, or Switzerland.

13Other Sites and Services

The Services link to and integrate with third-party websites and services, such as Calendly, Stripe, and social media. Their own privacy policies, not this Policy, govern the information they collect for their own purposes. We encourage you to read them.

14Changes to This Policy

We may update this Policy from time to time. We will post the new version with a new "Last Updated" date, and for material changes we will give any additional notice, or get any consent, the law requires. Changes take effect on the effective date shown at the top of this Policy. Continuing to use the Services on or after that date means you accept the current version.

15Contact Us

For privacy questions, requests, or complaints:

VHQ Texas LLC, operator of the DTF Wholesale website and portal
10827 Alder Cir, Dallas, TX 75238
Email: team@dtfwholesale.com
Website: dtfwholesale.com · Portal: portal.dtfwholesale.com

Mobile Messaging Privacy and Consent